ISSUE #06 Okay so I said I wasn't going to send an email this week. However I came across a youtube video that illustrates what I was talking about last week from a bit of a different angle. Below is a link to the video with some comments. Why Guitar Players Don't Play Yamaha. Last week a guitar player and Youtuber Rhett Shull put out this video that asked why you don't see electric guitar players playing Yamaha guitars much. I know, this is another guitar themed post - please forgive me. But...
almost 2 years ago • 2 min read
ISSUE #05 Next week I'm off camping in the northern wilds of Saskatchewan. I likely won't get an issue out for next week. I hope enough is here for you to chew on for a few extra days. Thanks and enjoy the last few days of July. Fit in to stand out - or something like that. Yesterday I went with my son and father-in-law to see the NASCAR race at the local speedway, or should I say the TWO-DAY NASCAR PINTY'S EVENT SERIES LELAND FASTENERS TWIN 125 AT THE SUTHERLAND AUTOMOTIVE SPEEDWAY. I don't...
almost 2 years ago • 3 min read
ISSUE #04 Hey there - welcome if you're new and thanks everyone for reading! What does standing out look like when people have a low trust in marketing? I was at a talk by Terry O’Reilly a number of years ago put on by Ad Club Edmonton. If you're not in Canada, you may not have heard of him, but he's a marketer that has hosted a couple great shows on CBC: first The Age of Persuasion, and now Under the Influence. In the talk he outlined a scenario: imagine you’re blindfolded at an airport and...
almost 2 years ago • 4 min read
ISSUE #03 Hey there - thanks for signing up to read these emails from me. I really appreciate it. This one got a little long, so apologies in advance. With branding some things can (and maybe should) change, but don't throw the baby out with the bathwater. Last week I was out camping in Kananaskis, Alberta with the family. It was great to get away from the desk for a week and honestly no cell reception in Peter Lougheed Provincial Park was one of the biggest highlights. Highly recommend....
almost 2 years ago • 5 min read
ISSUE #02 This is going to be a bit of a shorter email as son I’m headed out the door for some camping soon. I still wanted to leave you with a quick thought for the week. If you like this content, please send me an email and let me know! Cost is irrelevant (at least for creative work) Phil Knight reportedly paid an art $35 to Carolyn Davidson for 17.5 hours of work on the original swoosh logo. That’s roughly $265 in today’s money. I have no idea how much money Burberry paid Peter Saville to...
almost 2 years ago • 1 min read
ISSUE #01 Hey all - thanks for taking a flyer and signing up for this newsletter. This first email is more of a thought piece. Other's will be different. I'm planning on publishing different styles of content (brand breakdowns, interviews, branding in the news), some content will be in a paid tier, but I'll always have something available each month for free. Hope you're game! Feel free to give me feedback on what you like. What genre of brand are you? The best brands are easy for customers...
almost 2 years ago • 3 min read